Dubai's first non-traditional PR agency. Working internationally
You've built the expertise. Let's make sure people know it.
We build your reputation.sumea (سمعة), Arabic for reputation.
Sumea Social is Dubai's first non-traditional PR agency, founded by Svenja Maltzahn. We help leaders and companies build their reputation through executive positioning, corporate influence and UAE market access.
Everyone has a personal brand. Are you shaping yours or leaving it to chance?
One strategy, everywhere you show up
LinkedIn is only one part of it. What you post should reflect what you actually do: the interview you gave, the panel you spoke on, the award you were shortlisted for, the people you met. We connect all of it.
As seen in
Where we help
Most of our work is with individual leaders. We also work with companies that want their people and their brand to speak as one.
Executive positioning
Be known for your thinking well beyond your own network, by the journalists, organisers and peers who matter.
Learn moreCareer and board
Positioning, relationships and a clear story for your next role or a board seat, with guidance through the process.
Learn moreCorporate influence
For companies such as law firms and technology businesses: who says what across the company page, the CEO, the CFO and your executives.
Learn moreUAE market access
For international companies and leaders entering the UAE and GCC. We get your name known before you commit to setting up.
Learn more
Founder
Svenja Maltzahn
I spent more than a decade in strategic communications across London, Riyadh and Dubai, working with organisations such as the Saudi Public Investment Fund, the UK Home Office and USAID.
Today I lead a small team of executive positioning specialists with backgrounds in editing, journalism and research. Together we know what makes a journalist call and an organiser invite you. I also lecture at universities and train teams at companies such as BlackBrick and Meinberg.
Sumea means reputation in Arabic. It's what we build for our clients.
UAE market access
Entering the UAE or the GCC? Arrive with a reputation.
Partners, clients and regulators here want to know who you are before they meet you. We build your name and your company's through LinkedIn, PR, events and the right introductions, before you set up. We work with companies and leaders from the UK, Germany, the US and beyond.
Market accessTrusted by executives at
Relationships include work with individual executives and training for company teams.
What clients say
"We knew LinkedIn was important - we just never had the time to do it right. Then we found you!"
Ben CosstickCEO, Terra Sales
"I don't know how you do it. I just send a few voice notes on the go and you turn them into fantastic posts."
Marco MurittiMeinberg
"After only 5 weeks LinkedIn reached out and invited me onto a video campaign. On my way to becoming a LinkedIn Top Voice."
Sahar AlhunaidiLeadership Advisory
"We used to rely solely on trade fairs. Now our brand awareness is 'always on'. A game-changing collaboration!"
Aamir KalooAl Mamaas Group
"Svenja’s social media training was incredibly valuable for the BlackBrick team. The sessions were clear, practical, and broken down into manageable workshops that made the topic feel digestible rather than overwhelming."
Matthew BateFounder & CEO, BlackBrick
"We'd always relied on the strength of our product, and Sumea was our first PR partner in the UAE. They secured three articles within one week, all organic, nothing paid. We were amazed by what a PR agency in Dubai could achieve for us that quickly."
Romain FourelFounder and CEO, The Secret Society
Why AI drafts still need a person with something to say.
A network only matters if you use it.
What happens in the comments counts too.
Let's talk
Tell us a little about you and your goals. If your profile looks like a good fit, we'll schedule an intro call.
Based in Dubai, working with leaders and companies across the GCC, Europe, the US and beyond.
Frequently asked questions
What is Sumea Social?
Sumea Social is a communications agency based in Dubai. We work with leaders and companies on executive positioning, corporate influence and UAE market access.
What does Sumea mean?
Sumea means reputation in Arabic (سمعة). Reputation is what we build for our clients.
Do you work with clients outside Dubai?
Yes. We are based in Dubai and work with leaders and companies across the GCC, Europe, the US and beyond.
How do you approach PR and reputation?
We connect a leader’s positioning with LinkedIn, media, events and relationships. The work starts with what you want to be known for and who needs to know it.